The Identity Diet service for high target identities was launched by a privately held identity protection company, IdentityMate, which provides a customized identity protection plan based on each individual's unique risks.

An Identity Diet Plan can address identity obesity or excess personal information that an individual possesses through consolidation and/or elimination of identity components to reduce the identity scope for planned protection, and not only identify specific risks and actions to adequately protect against identity theft and detect fraud. says Mr. Henry Bagdasarian comments: "Identity Diet takes advantage of current market solutions and consumer laws to develop an action plan for addressing identified risks".

As the steps that should be taken to strengthen the protection measures against identity theft, the Identity Diet Plan will point out specific protection weaknesses as well.

The personalized Identity Diet Plan is developed in three stages:

At first, to gather specific information about an identity, an initial meeting is scheduled. Each identity is made of many components which if mismanaged can lead to identity theft. To develop the Identity Diet Plan, these components as well as information about how each personal information is protected must be gathered.

After that, the collected information is analyzed to identify each person's unique identity protection risks including the identity obesity areas.

And at last, solutions are recommended to reduce the identified risks. To reduce identity components through consolidation and elimination, prevent identity theft, and detect identity fraud, the Identity Diet Plan provides specific recommendations. The final recommendations take into consideration the latest laws pertaining to consumer rights, new threats and available third party services and products which may seem confusing and overlapping at times.