A pioneering leader in media communications for technology firms, Nadel Phelan, Inc., announced today that maker of the world's most secure USB flash drives, IronKey, has selected NPI PR as its public relations firm of record. IronKey, as part of its future communication plans to increase market awareness of its technologies and solutions, has chosen NPI PR for its wide range of PR offerings and expertise in the security and encryption space.

CMO of IronKey, Arthur Coleman, said: "We chose NPI PR because they have more expertise in using PR as a competitive weapon to create great security brands than anyone in the industry". "When it comes to PR for our target audiences, NPI PR 'gets security' and gets the job done."

IronKey has emerged as a leader in the security space through its innovative and multifaceted approach to data security. Ironkey today has advanced features, including military-grade encryption, a self-destruct sequence, stealth browsing technology, an online security vault, self-learning password management and a waterproof and tamperproof form factor, being designed from the ground up to be the world's most secure flash drive.

Ppresident and CEO of NPI PR, Paula Phelan, said: "The idea of secure portable hardware devices continues to grow in importance as their use becomes more ubiquitous due to the convenience, and because of this, sensitive and proprietary data is stored and transported on them". "The IronKey is optimized to ensure security, and has already been implemented as a tool in many government and enterprise organizations. We look forward to working with IronKey to strategically elevate their presence among target business, trade and vertical press as well as consumer groups and media."

NPI PR is a full-service public relations firm representing wireless infrastructure, financial, consumer, networking and security companies in rapidly evolving markets. NPI PR also offers integrated marketing solutions for its clients in the form of market research, consulting, strategic planning and marketing support.