A new agreement between CustomCD.us and Reflexive Entertainment  was signed recently. CustomCD.us is a provider of custom on-demand CD and DVD fulfillment services in the computer games industry and Reflexive Entertainment (Reflexive) is a top-selling casual computer game developer and distributor. Reflexive will offer backup CDs during the customer purchase checkout process, via Reflexive’s ecommerce platform. In addition to the security of a physical copy of their download game purchases, customers will get on the same CD trial versions of other Reflexive games. When Reflexive launches its backup CD service in late summer of 2007, it will be available in Reflexive’s own online store (www.reflexive.com), as well as throughout its network of hundreds of affiliate downloadable games sites. The integration will utilize Reflexive’s customer purchase profiling functions to include game trials, selected based on each consumer’s gaming preferences, on every backup CD sold. CDs and mailers will be created and orders fulfilled on-demand from CustomCD.us’s state-of-the-art production facilities in the USA and Germany.

    Russell Carroll, Director of Marketing for Reflexive Entertainment, stated: “CustomCD.us’s on-demand solution makes it possible for us to deliver a completely unique selection of game trials to customers on the same CD with backup copies of their purchases. We will present a custom mix of game trials, based on each customer’s individual preferences and buying habits. Catering to every gamer’s personal tastes in this way provides us with superior targeting, customer satisfaction, and response. We are delighted to create consumer awareness for our games in this meaningful and personalized way.”

More than 800 partner games download sites, affiliates in Reflexive Entertainment’s network, will also have access to CustomCD.us’s ervices. Each affiliate’s branding will be used on the CDs purchased from their site, and their custom graphics automatically utilized to packaging and user interfaces, through CustomCD.us’s on-demand technology.

    Jeff Bianco, President of CustomCD.us, stated: “Offering backup and trial products that are branded to each affiliate in their network was an important element in Reflexive Entertainment’s decision to work with us. We are pleased that the ease of integration, flexibility of packaging design, and custom content capabilities that CustomCD offers met with Reflexive’s goals for providing value to their partners and to consumers.”

    Many other turnkey solutions for on-demand fulfillment of custom CD and DVD products for software publishers, game publishers, and online photo sharing and printing services are provided by CustomCD.us. Among the popular products we can find Backup CDs and DVDs, Physical on Demand software products, DVD Slideshows, Archive CDs and DVDs. More information is available on www.customcd.us.