The leader of mid-market CRM products, Soffront® Software Inc., www.soffront.com, recently announced that Pavlov Media, Inc. is improving customer support and communication using Soffront CRM. Pavlov Media (www.pavlovmedia.com) is a nationwide communications and technology company that offers customized high-speed Internet services, digital video entertainment, and telephone services.

    Jason Kenner, vice president, Pavlov Media, stated: "We wanted to improve productivity and efficiency in all aspects of our support areas and to integrate all customer and support data into one system. We needed a scalable, on-premise solution that was also flexible and customizable." Before they choose Soffront Software in May of 2006, Pavlov Media spent months evaluating numerous CRM options.

    In addition, Jason Kenner, stated: Soffront Software's comprehensive features and flexibility allows us to track our support progress concerning service calls, work orders, and field reports. Using Soffront, we have increased our customer's ability to communicate with us and access collateral material and information through the web, thereby improving customer service."

    The company chose Soffront CRM because it met all of their criteria. In March it purchased additional Soffront modules to improve integration and flexibility. Kenner said that "Soffront gives us a scalable product that we can change as our business processes change. We are currently evaluating the Marketing Automation module and the integration of Asset/Inventory management modules with our accounting system."

    A CRM pioneer since 1992, Soffront spans the enterprise with integrated CRM: sales, marketing, customer service, knowledge base, help desk, project management, asset/inventory management, order processing, defect tracking and more. Soffront CRM is simple, powerful, and affordable. It is ment to readily adapt to a company's processes, workflows, and users. With on-demand, on-site, or host-to-purchase options, floating or named seats, Soffront is the perfect choice for mid-size companies. Soffront mid-market CRM spans the enterprise with sales automation, marketing automation, customer service, knowledge base, order processing, help desk, defect tracking, project management and more. Soffront CRM is scalable, flexible and affordable. It readily models to your processes, workflows, data and users. Our CRM software can be hosted or on-premise.

    The Help Desk is the most matured help desk software in the industry for the mid-size businesses. Soffront help desk offers external customers as well as employees and channel partners. Soffront Help Desk Software integrates with Sales and Marketing automation, and knowledge management software.

For more information visit http://www.soffront.com/.